Who will get Newcastle out of the impasse?
Boarded-up houses, empty streets: the West End district of Newcastle couldn’t sink much lower. Then there was a wonderful plan for a new village in the city, an electrifying and dazzling plan. But the Deputy Prime Minister’s Office consigned the plan to the paper shredder: "too ambitious". Where does Newcastle go from here?
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A target-group approach is not enough
The ReUrbA partners have been exchanging experiences from the difficult area of urban regeneration. The contours of a working method are slowly emerging: the ReUrbA method. One lesson to be drawn is that looking at target groups is not enough. To be successful, you also have to look at the lifestyles of people in the target groups.
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Housing builders are slow learners
ReUrbA2 manager Mark Reede is surprised about housing builders’ marketing skills. 'It’s still a question of trial and error: we build something and then we try to sell it. It’s high time for the housing sector to get customer-minded: we should be looking around first to see what people want."
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Service
To help urban renewers, ReUrbA will be making more and more information available about practical experience. This site will soon include a library. We recently started collecting useful links but our collection is still far from complete so please feel free to send us 'missing links'.
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